Your aesthetic, coordinated.
Aura is an AI-powered personal styling, wardrobe cataloging, and fragrance coordination assistant, built to help you curate your personal aesthetic seamlessly — from what's already in your closet to the scent you finish it with.
Last updated August 5, 2026
Our mission
Getting dressed well shouldn't require a stylist on retainer. Aura brings the judgment of one into an app: it learns your wardrobe, your body, your climate, and your taste, then composes complete looks — clothing and fragrance together — that feel unmistakably yours.
We optimize for restraint over volume. Fewer, better recommendations that you'll actually wear, drawn first from pieces you already own.
What Aura does
Smart wardrobe organization
Catalog your closet by photo, receipt, or batch scan. Aura reads fabrics, colors, and silhouettes so every piece you own is searchable.
Outfit generation
Intent-based looks composed from what you actually own, balanced to your morphology and adjusted for live weather and occasion.
Fragrance layering
An olfactive engine that pairs base scents with top sprays, previews the blended pyramid, and flags harmonious versus muddy combinations.
Curated recommendations
Discovery tuned by your own verdicts — the more you rate, the closer each suggestion sits to your taste.
How we stay transparent
Aura may earn a small commission from qualifying purchases made through external product links, at no extra cost to you. Curation is never sold — partners cannot pay for placement. Read the full affiliate disclosure, our privacy policy, or the terms of service.
This page is maintained by the Aura team to answer common privacy and product questions. It describes the controls visible in the app today and is not an independent audit or certification. Questions? Reach us through the in-app support dialog.